About Our Company

We create software for hearing care practice owners and managers that helps them think better.


Guiding Principles

What we do matters. How we do it matters too.

  • Data Equality: We give small, medium, and large private practices access to big company business intelligence tools that their larger, more well-funded competitors are already using -- so they can fight above their weight class.

  • Up-Leveled Management: We automate every managerial task we can to enable practice leadership to focus on taking action, rather than figuring out what to do or what’s going on.

  • Process Continuity: Whenever possible, we change what we do, so you don’t have to change what you or your team does. We can clean, transform, and reorganize your data on our end so there is zero disruption in your clinic. This requires customization, but we know better than anybody that no 2 practices are the same.

  • Fortress Security: Protecting your data is foundational to everything we do. We prioritize security across all aspects of our systems and operations to safeguard your data through encryption, access controls, audits, training, compliance, and partnerships with security-vetted subprocessors.

  • Unparalleled Support: We are a team of experts. If you have questions about your data, need help making customizations within MVP to support your processes, or want to chat about what you’re seeing in your data and what you might want to do about it – we have the best and brightest hearing care practice business minds here to help.

  • Private Practice Obsession: We are obsessed with the success of private practice. It is our mission to empower private practice owners by arming them with data to better manage their businesses, because we know you provide the best care for patients.

Family Legacy

We are a sibling team with the deepest roots in hearing care private practice of any family in the country. Our family history in the industry goes back to 1934, and we're proud to be carrying on the legacy of our parents, grandparents, great grandparents, and great great grandparents. With experience in clinical care of patients, managing existing practices, starting and growing practices, consulting and advising other practices, as well as software development and testing, we bring a rare and unmatched set of skills and expertise when it comes to knowing what actually matters for managing and growing a hearing care practice. Anyone can build a dashboard, but understanding what moves the needle in an audiology practice in an increasingly competitive and ever-changing industry landscape is what really makes us different.


What kind of specialists do you need to build a complex BI tool?

  • Cloud Architect: The cloud architect's role encompasses designing, building, installing, and overseeing data pipelines and infrastructure. They handle tasks such as integrating data sources, managing databases, and monitoring infrastructure.  Their role is critical in maintaining a stable, scalable and efficient environment.

  • SQL Architect: The SQL Architect demonstrates extensive knowledge in data programming, analysis, and industry-specific expertise. Their contributions are evident in the design, development, and optimization of various data-related aspects, including database design, integration, database development, ETL processes, reporting, and collaborative team efforts.

  • BI Architect: The Business Intelligence architect designs, develops, and maintains various BI systems and technologies like data warehouses, dashboards, and various reporting systems to help organizations unleash the power of data for informed decision-making, stay competitive, and achieve their strategic objectives. They are the data wizards who leverage their business acumen and technical skills to turn data into knowledge and drive business success.

  • Data Analyst: A business analyst plays a crucial role in bridging the gap between business objectives and data solutions.  Their primary focus is on understanding business needs, analyzing data, and providing actionable insights to support decision-making and ensure customer success.