Your Practice, Only Smarter.
delivers automated business intelligence for your hearing care practice that turns insights into growth.
knows. Do you?Set smart goals
Predict future performance
Know your local market
See how you stack up
Get alerted when metrics shift
Practices using MVP saw 45% higher growth rates than the U.S. commercial hearing aid market in 2024.*
* U.S. Commercial hearing aid market growth obtained from Hearing Tracker. MVP data set growth data on file at My Vitals Pro, LLC
Meet

Your Practice Data’s Most Valuable Player
KPIs
Nightly updates on a robust suite of the KPIs that actually matter in a hearing care practice
Know exactly what’s happening in your business – and why – with dozens of critical KPIs calculated for you at the clinic and/or provider level across any time period you’d like.
Revenue & Financial Performance
Get a complete financial picture with flexible trend analysis, instant switching between revenue and payments, and key metrics like revenue per hour, collection %, and gross margin to drive smarter decisions.Sales & Product Performance
Understand exactly what’s driving growth with detailed insights into patient segments, product mix, pricing, and manufacturer performance so you can optimize sales and margins.Patient Mix & Managed Care
Analyze your business by patient and payer type with deep managed care insights, including TPA-specific KPIs like attrition and conversion, to better navigate shifting reimbursement dynamics.Sales Funnel & Conversion
Turn more opportunities into revenue with customizable funnel tracking, highly accurate customized conversion metrics, and clear visibility into missed opportunities and patient success rates.Patient Flow & Operational Efficiency
Maximize productivity with scheduling and clinical insights, including utilization, booking delay, and FTE metrics to ensure your team and capacity are fully optimized.
Forecasts
Know where you’re headed with forward-looking KPIs
MVP’s prescriptive analytics help you understand at every moment where you’re projected to land on a number of key metrics and what’s driving your performance, so you can make managerial changes when needed and affect the end results.
Pipeline
See the true strength of your future schedule in near real time with opportunity-based forecasting and patient-type segmentation that helps you target demand generation where it matters most.Unit Projection
Turn today’s schedule into tomorrow’s results with unit forecasts powered by your pipeline and historical performance.Flexible Forecasting Models
Forecast with confidence across the month, quarter, or year using flexible methodologies that adapt to your real-time performance and historical trends.Goal Achievement Forecasts
Know every day whether you’re on track to hit your goals — and if not, exactly why — so you can make timely adjustments that change the outcome.
Smart Goals
Track performance to goals you set – or let MVP help you set them
Setting goals for your practice is crucial – they give you direction, help you identify what’s important, measure progress towards success, and help you stay motivated and accountable.
Data-Driven Goal Setting
Use your own custom goals or let MVP intelligently recommend targets based on historical performance, seasonality, clinic profile, industry trends, and more.Comprehensive Goal Tracking
Set and track goals across 40+ KPIs — not just revenue and units — so you can drive performance across every area of your business.Context Switching
Instantly compare performance against goals, same period last year, expected values, and more to understand results in the right context.Flexible Goal Views
Toggle between goal-to-date pacing and total goal progress views to monitor both short-term momentum and long-term achievement.Multi-Level Performance Management
Create customized goals at the company, clinic, or provider level to align accountability across your entire organization.Daily Feedback
Get visibility into goal performance every day so your team always knows where they stand.
Benchmarks
See how your practice stacks up with benchmarking to similar-sized practices
While no two practices are the same, MVP’s millions of rows of anonymized data can help you understand where your performance is strong and where you have opportunity to improve.
Comprehensive Benchmarking
Benchmark performance across 36+ KPIs to gain a deeper understanding of where your business excels and where the greatest opportunities exist.Retail Pricing Benchmarks
See how your hearing aid pricing compares to peers in your market so you can balance competitiveness, profitability, and positioning.Database & Upgrade Performance
Measure the composition of your patient database and compare upgrade and tested-not-sold performance against similar practices to uncover hidden growth opportunities.Growth & Trend Benchmarking
Compare not just where you stand today, but how your trends and growth rates stack up against the industry.Regional & International Benchmarks
Benchmark locally, regionally, nationally, or internationally to ensure your comparisons reflect the realities of your market.Multi-Level Benchmarking
Analyze performance at the company, clinic, or provider level to pinpoint strengths, weaknesses, and opportunity areas with precision.Percentile Ranking
See exactly where you rank within the MVP dataset and discover whether your clinic performs at the level of a top-tier MVP practice. Are you an MVP?
Marketing
See which of your marketing efforts are working
Make the most of your precious marketing dollars when you understand exactly what each campaign is delivering to your bottom line.
Referral Source Intelligence
Gain complete visibility into where new patients, opportunities, and revenue are coming from, and how referral performance is shifting over time.Referral Pipeline Analytics
Track pipeline strength and conversion trends by referral source to identify your most valuable channels and emerging growth opportunities.MVP Campaign Analyzer
Measure the true ROI of mail, email, call, and text campaigns with precise patient matching and highly accurate performance and cost-efficiency analysis.MVP List Generator
Create highly targeted patient outreach lists with advanced filtering and segmentation tools designed to power smarter, more effective marketing campaigns.
MVP Insights
A suite of tools that transform your practice data into actionable intelligence
Become a KPI pro with real-time, automated business analytics and explanations to go along with them
Data Alerts
Receive near real-time alerts on critical business changes so you can quickly identify emerging issues, opportunities, and unusual performance patterns.Language-Based Insights
Transform complex data into easy-to-understand insights with plain-language summaries, automated trend analysis, and intelligent pattern detection delivered directly to you.Time Period Insights
Stay informed with automated Yesterday, This Week, and Monthly recaps that surface momentum shifts, performance versus expected values, and important trends as they develop.
Compatible with
About the MVP Data Set
Big data powering benchmarks and insights for practices of all sizes
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Number of Active Clinics
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Number of FTEs
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Annual Units
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Annual Revenue
Behind every benchmark, trend line, and insight in MVP is something bigger: a shared commitment to the future of independent hearing care.
By combining anonymized, aggregated data from practices across the world, we are helping create a smarter, stronger, and more connected industry — one where independent providers have the visibility, tools, and intelligence to thrive for generations to come.
Together, we are turning collective insight into better leadership, better business decisions, and ultimately better patient care.




Traditional KPI Reporting vs. MVP Business Intelligence
Move from reporting what happened to knowing why it happened and what to do next.
Traditional KPI Reporting
What happened?
Static reports
Monthly review
Manual interpretation
Internal data only
Historical performance
Reactive
Data collection
Business IntelligenceWhat happened, why, and what should I do?
Dynamic analysis
Automated insights
Daily decision-making
Internal + industry benchmarking
Historical + predictive forecasting
Proactive
Decision support
Why We Do What We Do
Our mission is to have successfully fortified hearing care practices to compete and thrive in their local markets.
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, the hearing care industry's first and only interactive KPI dashboard that makes the opportunity in your business crystal clear so you can make critical decisions with confidence.






















