See what you've been missing.

 Introducing My Vitals Pro logo, the hearing care industry's first and only interactive KPI dashboard that makes the opportunity in your business crystal clear so you can make critical decisions with confidence.
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Your Practice, Only Smarter.

 My Vitals Pro logo delivers automated business intelligence for your hearing care practice that turns insights into growth.

Your Practice, Only Smarter.

My Vitals Pro logo delivers automated business intelligence for your hearing care practice that turns insights into growth.
knows. Do you?

Set smart goals

Predict future performance

Know your local market

See how you stack up

Get alerted when metrics shift

Practices using MVP saw 45% higher growth rates than the U.S. commercial hearing aid market in 2024.*

* U.S. Commercial hearing aid market growth obtained from Hearing Tracker. MVP data set growth data on file at My Vitals Pro, LLC
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Meet

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Your Practice Data’s Most Valuable Player

KPIs

Nightly updates on a robust suite of the KPIs that actually matter in a hearing care practice

Know exactly what’s happening in your business – and why – with dozens of critical KPIs calculated for you at the clinic and/or provider level across any time period you’d like.

Revenue & Financial Performance

Get a complete financial picture with flexible trend analysis, instant switching between revenue and payments, and key metrics like revenue per hour, collection %, and gross margin to drive smarter decisions.

Sales & Product Performance

Understand exactly what’s driving growth with detailed insights into patient segments, product mix, pricing, and manufacturer performance so you can optimize sales and margins.

Patient Mix & Managed Care

Analyze your business by patient and payer type with deep managed care insights, including TPA-specific KPIs like attrition and conversion, to better navigate shifting reimbursement dynamics.

Sales Funnel & Conversion

Turn more opportunities into revenue with customizable funnel tracking, highly accurate customized conversion metrics, and clear visibility into missed opportunities and patient success rates.

Patient Flow & Operational Efficiency

Maximize productivity with scheduling and clinical insights, including utilization, booking delay, and FTE metrics to ensure your team and capacity are fully optimized.
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Forecasts

Know where you’re headed with forward-looking KPIs

MVP’s prescriptive analytics help you understand at every moment where you’re projected to land on a number of key metrics and what’s driving your performance, so you can make managerial changes when needed and affect the end results.

Pipeline

See the true strength of your future schedule in near real time with opportunity-based forecasting and patient-type segmentation that helps you target demand generation where it matters most.

Unit Projection

Turn today’s schedule into tomorrow’s results with unit forecasts powered by your pipeline and historical performance.

Flexible Forecasting Models

Forecast with confidence across the month, quarter, or year using flexible methodologies that adapt to your real-time performance and historical trends.

Goal Achievement Forecasts

Know every day whether you’re on track to hit your goals — and if not, exactly why — so you can make timely adjustments that change the outcome.
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Smart Goals

Track performance to goals you set – or let MVP help you set them

Setting goals for your practice is crucial – they give you direction, help you identify what’s important, measure progress towards success, and help you stay motivated and accountable.

Data-Driven Goal Setting

Use your own custom goals or let MVP intelligently recommend targets based on historical performance, seasonality, clinic profile, industry trends, and more.

Comprehensive Goal Tracking

Set and track goals across 40+ KPIs — not just revenue and units — so you can drive performance across every area of your business.

Context Switching

Instantly compare performance against goals, same period last year, expected values, and more to understand results in the right context.

Flexible Goal Views

Toggle between goal-to-date pacing and total goal progress views to monitor both short-term momentum and long-term achievement.

Multi-Level Performance Management

Create customized goals at the company, clinic, or provider level to align accountability across your entire organization.

Daily Feedback

Get visibility into goal performance every day so your team always knows where they stand.
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Benchmarks

See how your practice stacks up with benchmarking to similar-sized practices

While no two practices are the same, MVP’s millions of rows of anonymized data can help you understand where your performance is strong and where you have opportunity to improve.

Comprehensive Benchmarking

Benchmark performance across 36+ KPIs to gain a deeper understanding of where your business excels and where the greatest opportunities exist.

Retail Pricing Benchmarks

See how your hearing aid pricing compares to peers in your market so you can balance competitiveness, profitability, and positioning.

Database & Upgrade Performance

Measure the composition of your patient database and compare upgrade and tested-not-sold performance against similar practices to uncover hidden growth opportunities.

Growth & Trend Benchmarking

Compare not just where you stand today, but how your trends and growth rates stack up against the industry.

Regional & International Benchmarks

Benchmark locally, regionally, nationally, or internationally to ensure your comparisons reflect the realities of your market.

Multi-Level Benchmarking

Analyze performance at the company, clinic, or provider level to pinpoint strengths, weaknesses, and opportunity areas with precision.

Percentile Ranking

See exactly where you rank within the MVP dataset and discover whether your clinic performs at the level of a top-tier MVP practice. Are you an MVP?
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Marketing

See which of your marketing efforts are working

Make the most of your precious marketing dollars when you understand exactly what each campaign is delivering to your bottom line.

Referral Source Intelligence

Gain complete visibility into where new patients, opportunities, and revenue are coming from, and how referral performance is shifting over time.

Referral Pipeline Analytics

Track pipeline strength and conversion trends by referral source to identify your most valuable channels and emerging growth opportunities.

MVP Campaign Analyzer

Measure the true ROI of mail, email, call, and text campaigns with precise patient matching and highly accurate performance and cost-efficiency analysis.

MVP List Generator

Create highly targeted patient outreach lists with advanced filtering and segmentation tools designed to power smarter, more effective marketing campaigns.
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MVP Insights

A suite of tools that transform your practice data into actionable intelligence

Become a KPI pro with real-time, automated business analytics and explanations to go along with them

Data Alerts

Receive near real-time alerts on critical business changes so you can quickly identify emerging issues, opportunities, and unusual performance patterns.

Language-Based Insights

Transform complex data into easy-to-understand insights with plain-language summaries, automated trend analysis, and intelligent pattern detection delivered directly to you.

Time Period Insights

Stay informed with automated Yesterday, This Week, and Monthly recaps that surface momentum shifts, performance versus expected values, and important trends as they develop.
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Compatible with
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About the MVP Data Set

Big data powering benchmarks and insights for practices of all sizes


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Number of Active Clinics
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Number of FTEs
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Annual Units
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Annual Revenue
Behind every benchmark, trend line, and insight in MVP is something bigger: a shared commitment to the future of independent hearing care.
By combining anonymized, aggregated data from practices across the world, we are helping create a smarter, stronger, and more connected industry — one where independent providers have the visibility, tools, and intelligence to thrive for generations to come.
Together, we are turning collective insight into better leadership, better business decisions, and ultimately better patient care.
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See MVP in Action

See MVP in Action

Traditional KPI Reporting vs. MVP Business Intelligence

Move from reporting what happened to knowing why it happened and what to do next.

Traditional KPI Reporting
What happened?
Static reports
Monthly review
Manual interpretation
Internal data only
Historical performance
Reactive
Data collection
Business Intelligence
What happened, why, and what should I do?
Dynamic analysis
Automated insights
Daily decision-making
Internal + industry benchmarking
Historical + predictive forecasting
Proactive
Decision support

Why We Do What We Do

Our mission is to have successfully fortified hearing care practices to compete and thrive in their local markets.
Learn More

Testimonials

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“MVP has been an absolute game changer in our clinic. Prior to using MVP, tracking KPIs such as Conversion Rates, ASP, and Opportunity Rates was an extremely painful and time consuming process. Not to mention, while we love our OMS, there is a gold mine of hidden data that we didn't even know existed before MVP! Now, we are armed to the teeth with real-time data to make faster and better decisions about our business. Instead of spending hours at the end of every month running reports to measure our performance, we can spend just minutes each week and get 10x the data. My two favorite features of MVP are Forecasting and Benchmarking. With Forecasting, we can see if we are on track to meet our lofty goals and take additional action if certain metrics are not where we want them. With Benchmarking, we can see where our numbers rank against other clinics in our area and nationwide to ensure we are remaining competitive with our peers. MVP has completely changed our perspective and has given us confidence that we are running our clinic to the best of our capabilities. If you're not using MVP to gain insights about your practice, you're bringing a knife to a gunfight.”

Dr. Cliff Olson

Applied Hearing Solutions & Dr. Cliff, Au.D.
Phoenix, AZ
1 location, 4 providers, 356K YouTube subscribers

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“Partnering with intelligent, hardworking, and passionate people is usually a wise decision, and our partnership with My Vitals Pro is a testament to that. As the CEO of Live Better Hearing + Balance and an audiologist, I can attest that our collaboration with My Vitals Pro has been nothing short of exceptional. Managing a private practice with 27 offices, we try to stay at the leading edge of innovation to keep our business operations running well. My Vitals pro is an important partner of ours and their platform, in my view, is best-in-class in our profession. I highly recommend MVP if you want to bring your practice to the next level.”
Ross Cushing, Au.D., CEO

Live Better Hearing + Balance
Mid-Atlantic
27 locations, 31 providers

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“Working with My Vitals Pro has been an extraordinary experience. The platform itself is a game changer, offering us a clear, comprehensive view of our business from every angle on a daily basis. It’s like having a pulse on our operations, allowing us to make smarter decisions and stay agile in a competitive market. But what truly sets MVP apart is the incredible team behind it. They are responsive, knowledgeable, and genuinely invested in our success. Their support has been invaluable, making the entire experience seamless and empowering. I can’t recommend My Vitals Pro and their outstanding team enough—they’ve been instrumental in driving our business forward!”

Aaron Gonzalez, Owner & Hearing Instrument Specialist

Padgett Hearing Aid Center
Texas
7 locations, 9 providers

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Partnering with My Vitals Pro has truly been a game changer for us. With their deep expertise in hearing care private practice and business intelligence, they have consistently provided us with tailored solutions that align perfectly with our needs. We now have the confidence to make informed decisions swiftly at all levels of our organization. I highly recommend partnering with My Vitals Pro for transformative results in your business.
Kerry Morris, Vice President Marketing

Hearing Solutions
Ontario, Canada
19 locations, 30 providers

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“As a former CPA who is now a hearing care practice owner, having excellent financial and operational metrics has always been a top priority for me. I’ve built and sold a large practice in the past and am in the process of growing my 2nd large practice in the hearing care space. Today’s competitive environment with marketing mix changes and high Medicare Advantage penetration makes it harder than ever to achieve success and profitability. I LOVE MVP and the actionable insights it provides. Some of my favorite features are being able to analyze hourly rate by private pay vs. TPA, average fitting fee by TPA company, upcoming sales opportunities and pipeline-based projections, and real time overall business performance. I also love the benchmark data and estimated market share tools. In the past, our accounting team generated a small subset of this data at a far greater cost than our monthly MVP subscription. I can’t recommend MVP strongly enough.”

Scott Weidemeyer, CPA

American Hearing & Audiology
Midwest
22 locations, 28 providers

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"I have been extremely happy with MVP and the level of visibility it gives us into my business. Before using it, I was spending several hours each week pulling data from different places, and then losing an entire day every month just to compile our reports. Now I can access the same information in a fraction of the time, with far greater clarity and consistency. What I appreciate most is the ability to see trends and patterns that were either too time-consuming to analyze before or simply not visible with our old process. Having that predictive insight allows us to make better operational and clinical decisions, rather than just looking backwards at what already happened. I would highly recommend MVP to any hearing clinic owner. This is the kind of data we should all have readily available if we want to run a truly informed and successful practice.”
Chris Arnold, Owner

Arnold Hearing Centres
Kitchener, Ontario
7 locations, 14 providers

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“I don’t know how I ever managed without MVP! It has been a godsend. It has given me the tools I need to run a busy practice much more efficiently and effectively. I am no longer scrounging to find the data that I need. The information that took me hours to find is now at my fingertips. And the team at My Vitals Pro - they are amazing! They have been so responsive to any questions and/or requests that I have had. I can’t say enough positive things about MVP – just wish I had it sooner!”

Susan W. Rawls, Au.D.

Cary Audiology Associates, PLLC
Cary, North Carolina
1 location, 3 providers

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MVP has really been a game changer for me for efficiently running my practice. It allows me to always have a pulse on my practice health in an all-in-one system. MVP has given me so much insight on everything from how my marketing is performing to how my providers are doing and how they are tracking to the goals we set using MVP. It has been such a relief and an asset that saves me countless hours that I used to spend trying to track so much data. It is one of the best things for my business that I have ever invested in as a private practice owner. I would not want to run my practice without it.
Nicole Anzalone, Au.D., CCC-A
Syracuse Hearing Solutions
Camillus, NY
1 location, 6 providers
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MVP has provided key insight into our practice's finances, schedule utilization, and KPIs. The data that MVP presents helps us make important decisions that affect our day to day operations, and help us plan for future changes. One of the biggest advantages of using MVP is that it pulls all of your existing data from the OMS, which means you don't have any extra work to do before seeing your data.

I log into MVP every morning to get a snapshot of how my practice is performing, and from there I can go as deep into the details as I want. I am also excited about the future of MVP since they are constantly making improvements and adding user requested features, which will help us see trends that may be specific to our practice needs.

I'd recommend MVP to any owner or manager in the audiology field. Regardless of how data driven they are or how big their practice is, MVP will paint a clearer picture of how your practice has performed in the past, and help make decisions that affect its future.

Scott Rubin
Keystone Audiology
Warwick, RI
2 locations, 3 providers
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Colleagues ask me what I do with the data in MVP. I respond, "What do I NOT do with it?" There are so many things you don't know about your business yet — if you use MVP, it's all right in front of you. And you don't have to run any reports, which I enjoy very much.

Amanda King, Au.D., CCC-A, FAAA

Kampsen Hearing
Tampa, FL
1 location, 2 providers

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MVP is nothing short of AWESOME. I used to spend hours tracking data and calculating - MVP lets me see all of that and more in an instant. I used to have questions about my practice but would never get to the bottom of them because I didn't possess the complex data analytics skills required to answer them. This has all changed with MVP. Now the answers I need are at my fingertips, which has led to a better understanding of my practice and how I can reach my growth goals.
Peter Kleckner, Au.D., Owner & Audiologist

Kleckner Audiology
Allentown, PA
1 location, 2 providers

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Everybody should have this.
David Lisko, Au.D.
Nationally Known Audiologist
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We love MVP! The setup was quick and easy, and it’s wonderful to have so much information instantly available without having to run a bunch of individual reports. MVP saves us time and helps us analyze data to make better business decisions.
Jennifer A. Bebee, Au.D., CCC-A, F-AAA
Western Colorado Hearing & Balance
Grand Junction, CO
3 locations, 6 providers
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MVP is phenomenal. I love numbers, and this tool has provided me with great insights - not only looking in the rearview mirror, but forward looking as well. I have multiple offices, multiple providers - this tool gives me a very clear picture of exactly what's going on by provider and by location. With MVP, I can closely track our marketing results and see exactly where our sales come from by location and provider, which is critical for deciding where to spend to ensure we are getting high return on our advertising investment. It's so amazing to have the ability - in 1 beautiful tool - to look both backward at what happened as well as forward at where we're headed with a light shining on what changes we may need to make to ensure continued success and growth.
Ken Wood
UpState Hearing Instruments
Redding, CA
5 locations, 5 providers
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As a business owner with multiple providers, in the past I have spent hours pulling reports and aggregating data to get a big picture view. MVP has totally replaced all of those efforts and is exactly what I need to have a complete view of what is happening in my practice in real time with individual providers, as a whole, schedule utilization, and even benchmarks to other similar sized practices to see how we're performing. This tool has been a game changer for me. I can now focus that additional time on other aspects of growing the practice and make decisions more quickly and confidentially with the data that is readily available to me.
Melisa Zimmerman, Ph.D., M.B.A.

Pacific Northwest Audiology Bend, OR & House of Hearing Audiology Clinic Boise, ID
4 locations, 6 providers

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I saw a presentation about MVP that piqued my interest. After a full demo, I was hooked. The MVP dashboard compiles all the data from our clinic (updated nightly) and presents it in a user-friendly, easy to understand format. I’ll no longer need to spend 2 days a month completing my own Excel reports. The best part? I can compare my metrics with those of other clinics around the country to see where we stack up. If there’s another tool like this out there, I haven’t found it (and I’ve been looking).
Jordan Coates
Coates Hearing Clinic
Smithfield, NC
1 location, 3 providers
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As a new business owner in 2023, I have found a strategic partner in MVP. The way in which MVP pulls data from CounselEar gives me access to quick snapshots of how my business is performing. The content is easy to comprehend, and I can glance at the graphics for a quick pulse on trends. As a practice with multiple revenue streams, it is vital for me to understand where the revenue is coming from on a daily, weekly, and monthly basis to make educated strategic decisions. Thank you MVP!
Lindsey Koble, Au.D.
Audiology Always
Auburn, IN
1 location, 1 provider
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Totally worth it as a business owner! The time it saves me from pulling reports is invaluable.
Anonymous Practice Owner
Audiology Practice
United States
3 locations, 3 providers
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It's a great way to objectively analyze the health of your business in a way that allows you to implement change and see the impact of those changes. It's also excellent in being able to see the growth of your company beyond your P&Ls. To me, this is the 'in the game' data that improves performance.
Anonymous Practice Owner
Hearing Aid Practice
United States
2 locations, 4 providers