See what you've been missing.

 Introducing My Vitals Pro logo, the hearing care industry's first and only interactive KPI dashboard that makes the opportunity in your business crystal clear so you can make critical decisions with confidence.

See what you've been missing.

 Introducing My Vitals Pro logo, the hearing care industry's most insightful platform that makes the opportunity in your business crystal clear so you can make critical decisions with confidence.

We create software for hearing care practice owners and managers that helps them think better.

As a busy practice manager in an increasingly competitive market, you need to understand what's happening in your clinics and why so you can execute flawlessly. That's why we developed My Vitals Pro — so you know in real-time how your clinics are performing and can make critical decisions with confidence. Featuring:
Nightly updates on all key performance indicators so you always understand the health of your business in real-time – no surprises.
Powerful analytical tools that use machine learning to enable you to drill deep when confronted with a management challenge so you can make the right decisions with confidence.
Benchmarking of like-size practices using millions of rows of anonymized data so you know how your clinics stack up on key KPIs and can manage, train, and optimize accordingly.
Proprietary algorithms harnessing multiple data sources to reveal your current market share, penetration, and where the opportunity is to inform your marketing, targeting, and growth plans.

Automatic weekly insights about your practice delivered right to your email inbox so you can see how your business is doing, even when you’re busy and on the go.

Practices using MVP grew 2.5 times more than the commercial market in 2023.*

*Through Q3 2023, market data obtained from Hearing Tracker (6.8% commercial market unit growth Q1-Q3 2023) and MVP data on file at My Vitals Pro (15.2% unit growth Q1-Q3 2023). 



Your Practice Data’s Most Valuable Player

Market Share


Nightly updates on a robust suite of the KPIs that actually matter in a hearing care practice

Know exactly what’s happening in your business – and why – with dozens of critical KPIs calculated for you at the clinic and/or provider level across any time period you’d like.


High level indicators such as Revenue, Units, & ASP


Production breakdowns based on New vs. Existing Patients & Upgrade vs. First Time Units


Ratios that level the playing field such as Revenue per Hour, Conversion Rate, and Return Rate

Patient Flow

Monitor the top leading indicator for future sales with New Patient Appointments and Opportunities


Take control over our industry’s #1 threat by keeping a close on eye on this segment of your business (and the market)

Cost of Goods & Gross Margin

Analyze your COGS by manufacturer, technology level, provider, and more so you can improve your margins


Know where you’re headed with forward-looking KPIs

MVP’s prescriptive analytics help you understand at every moment where you’re projected to land on a number of key metrics and what’s driving your performance, so you can make managerial changes when needed and affect the end results.

Monthly Forecasts

Know every single day where you’re likely to end the current month

Annual Forecasts

Keep an eye on where you’re projected to finish for the current year

Multiple Metrics

View forecasts for Revenue (including separate projections for Hearing Aid and non-Hearing Aid Revenue), Payments, and Units

Schedule Utilization Rate

Evaluate the health of your schedule based on a variety of appointment types and looking out any time period of your choosing


Save time and money by automating reporting and data analysis

When you use MVP, you’ll never have to pull another spreadsheet again.


Nightly updates from your office management system (OMS)


Web-based and available from anywhere with an internet connection

Zero Resource Load

Enormous suite of audiology & hearing aid focused KPIs, available with just one click and zero effort from you or your team

Custom Modules

Ask us about automating any of your manual processes, such as provider compensation calculation, managing AR, and more


Track performance to goals you set – or let MVP help you set them

Setting goals for your practice is crucial – they give you direction, help you identify what’s important, measure progress towards success, and help you stay motivated and accountable.

Multiple Metrics

Track Revenue, Payments, Units, Hearing Aid Revenue, Non Hearing Aid Revenue, Opportunities, New Patient Appointments, Revenue/Hour, TPA%, ASP, and Conversion Rate to the goals you’ve set

Flexible Time Periods

Month-to-date, quarter-to-date, year-to-date, or any custom time period you’d like so you can see at any point in time if you’re on track

Goals by Clinic and/or Provider

Set goals not only for your company as a whole but down to the clinic and/or provider level

Daily Feedback

See every day how you’re performing to your goals so you can make confident decisions sooner when you need to change course

Smart Goal Setting Assistance

Collaborate with one of our data analysts to deeply understand your business’ past performance, seasonality, and other trends in the data in order to set aggressive but achievable goals for the future


See how your practice stacks up with benchmarking to similar-sized practices

While no two practices are the same, MVP’s millions of rows of anonymized data can help you understand where your performance is strong and where you have opportunity to improve.

Retail Pricing Analysis

See how much revenue you’ve missed based on your pricing strategy vs. the MVP average

Visual Insights

Using color, MVP tells you WHY you’re over- or under-performing relative to your peers with insights on the most critical KPIs

Database Performance

Understand what percent of the patients in your database are ready for upgrade and what percentage you've upgraded in the past 12 months, and compare your performance to that of like-size practices

Time Lapse

Visualize how your performance by day compares to the MVP dataset over a time period of your choosing (nationally or in you region only)

Market Share

Your market share & penetration rate

Visualize where you’re strong and where you have opportunity to grow so you can make strategic expansion and marketing decisions.


Understand your market based on population, age, and income

Your Performance

Unit Market Share, Revenue Market Share, and Penetration Rate based on your practice data

Market Details

Proprietary algorithm that calculates Hearing Aid Revenue, Hearing Aid Units, TPA Revenue, TPA Units, and Hearing Aid Users for every zip code in the country

Medicare Advantage Analyzer

Medicare Advantage penetration along with private pay and TPA units by county, plus Medicare Advantage enrollment by plan and how that's changing over time


See which of your marketing efforts are working

Make the most of your precious marketing dollars when you understand exactly what each campaign is delivering to your bottom line.

Multiple Metrics

Revenue, Units, New Patients Scheduled, and Opportunities by Referral Source

Detailed Analysis

Understand changes in Referral Sources over time for each metric

Patient Profiles

New vs. Existing to quickly monitor these different segments of the business


Weekly insights about your practice performance delivered right to your email inbox.

Understand how your business is performing and where you're projected to finish the month, with just one click on your phone, iPad, or whenever you check your email.

Comparison to Expected Values

See how your Revenue, Payments, Units, and New Patients Scheduled performed compared to the expected values last week


Automatic updates without you or your team having to lift a finger - and delivered right to the top of your inbox

Monthly Forecast

Know at a glance where you're likely to end the current month

Permissions & Access Levels

Send the right information to the right people in your organization - management can see it all, and providers can see just their own clinic if you prefer

Achievement to Goals

See if you're on track to hit your Revenue, Units, ASP, and Non Hearing Aid Revenue goals

About the MVP Data Set

Big data powering benchmarks and insights for practices of all sizes

Number of Active Clinics
Number of FTEs
Annual Units
Annual Revenue

See My Vitals Pro in Action

Outsmart your competition with smart KPIs.

Traditional KPI Methods


Comprehensive Suite of Metrics
Automatic Data Feeds
Effortless Interactivity
Nightly Updates
Accurate & Unbiased
Zero Resource Load

Traditional KPI Methods


Comprehensive Suite of Metrics
Automatic Data Feeds
Effortless Interactivity
Machine-Learning Artificial Intelligence
Nightly Updates
Accurate & Unbiased
Zero Resource Load
Compatible with

Why We Do What We Do

Our mission is to have successfully fortified hearing care practices to compete and thrive in their local markets.
Learn More


Partnering with intelligent, hardworking, and passionate people is usually a wise decision, and our partnership with My Vitals Pro is a testament to that. As the CEO of Live Better Hearing + Balance and an audiologist, I can attest that our collaboration with MVP has been nothing short of exceptional. Managing a private practice with 27 offices, we try to stay at the leading edge of innovation to keep our business operations running well. MVP is an important partner of ours and their platform, in my view, is best-in-class in our profession. I highly recommend My Vitals Pro if you want to bring your practice to the next level.

Ross Cushing, Au.D., CEO

Live Better Hearing + Balance
27 locations, 31 providers

Partnering with MVP has truly been a game changer for us. With their deep expertise in hearing care private practice and business intelligence, they have consistently provided us with tailored solutions that align perfectly with our needs. We now have the confidence to make informed decisions swiftly at all levels of our organization. I highly recommend partnering with MVP for transformative results in your business.
Kerry Morris, Vice President Marketing
Hearing Solutions
Ontario, Canada
19 locations, 30 providers
My Vitals Pro has really been a game changer for me for efficiently running my practice. It allows me to always have a pulse on my practice health in an all-in-one system. My Vitals Pro has given me so much insight on everything from how my marketing is performing to how my providers are doing and how they are tracking to the goals we set using MVP. It has been such a relief and an asset that saves me countless hours that I used to spend trying to track so much data. It is one of the best things for my business that I have ever invested in as a private practice owner. I would not want to run my practice without it.
Nicole Anzalone, Au.D., CCC-A
Syracuse Hearing Solutions
Camillus, NY
1 location, 6 providers

My Vitals Pro has provided key insight into our practice's finances, schedule utilization, and KPIs. The data that MVP presents helps us make important decisions that affect our day to day operations, and help us plan for future changes. One of the biggest advantages of using MVP is that it pulls all of your existing data from the OMS, which means you don't have any extra work to do before seeing your data.

I log into MVP every morning to get a snapshot of how my practice is performing, and from there I can go as deep into the details as I want. I am also excited about the future of MVP since they are constantly making improvements and adding user requested features, which will help us see trends that may be specific to our practice needs.

I'd recommend MVP to any owner or manager in the audiology field. Regardless of how data driven they are or how big their practice is, MVP will paint a clearer picture of how your practice has performed in the past, and help make decisions that affect its future.

Scott Rubin
Keystone Audiology
Warwick, RI
2 locations, 3 providers
Colleagues ask me what I do with the data in MVP. I respond, "What do I NOT do with it?" There are so many things you don't know about your business yet — if you use MVP, it's all right in front of you. And you don't have to run any reports, which I enjoy very much.

Amanda King, Au.D., CCC-A, FAAA

Kampsen Hearing
Tampa, FL
1 location, 2 providers

My Vitals Pro is nothing short of AWESOME. I used to spend hours tracking data and calculating - MVP lets me see all of that and more in an instant. I used to have questions about my practice but would never get to the bottom of them because I didn't possess the complex data analytics skills required to answer them. This has all changed with MVP. Now the answers I need are at my fingertips, which has led to a better understanding of my practice and how I can reach my growth goals.
Peter Kleckner, Au.D., Owner & Audiologist

Kleckner Audiology
Allentown, PA
1 location, 2 providers

Everybody should have this.
David Lisko, Au.D.
Nationally Known Audiologist
We love My Vitals Pro! The setup was quick and easy, and it’s wonderful to have so much information instantly available without having to run a bunch of individual reports. MVP saves us time and helps us analyze data to make better business decisions.
Jennifer A. Bebee, Au.D., CCC-A, F-AAA
Western Colorado Hearing & Balance
Grand Junction, CO
3 locations, 6 providers
My Vitals Pro is phenomenal. I love numbers, and this tool has provided me with great insights - not only looking in the rearview mirror, but forward looking as well. I have multiple offices, multiple providers - this tool gives me a very clear picture of exactly what's going on by provider and by location. With MVP, I can closely track our marketing results and see exactly where our sales come from by location and provider, which is critical for deciding where to spend to ensure we are getting high return on our advertising investment. It's so amazing to have the ability - in 1 beautiful tool - to look both backward at what happened as well as forward at where we're headed with a light shining on what changes we may need to make to ensure continued success and growth.
Ken Wood
UpState Hearing Instruments
Redding, CA
5 locations, 5 providers
As a business owner with multiple providers, in the past I have spent hours pulling reports and aggregating data to get a big picture view. My Vitals Pro has totally replaced all of those efforts and is exactly what I need to have a complete view of what is happening in my practice in real time with individual providers, as a whole, schedule utilization, and even benchmarks to other similar sized practices to see how we're performing. This tool has been a game changer for me. I can now focus that additional time on other aspects of growing the practice and make decisions more quickly and confidentially with the data that is readily available to me.
Melisa Zimmerman, Ph.D., M.B.A.

Pacific Northwest Audiology Bend, OR & House of Hearing Audiology Clinic Boise, ID
4 locations, 6 providers

I saw a presentation about My Vitals Pro that piqued my interest. After a full demo, I was hooked. The MVP dashboard compiles all the data from our clinic (updated nightly) and presents it in a user-friendly, easy to understand format. I’ll no longer need to spend 2 days a month completing my own Excel reports. The best part? I can compare my metrics with those of other clinics around the country to see where we stack up. If there’s another tool like this out there, I haven’t found it (and I’ve been looking).
Jordan Coates
Coates Hearing Clinic
Smithfield, NC
1 location, 3 providers
As a new business owner in 2023, I have found a strategic partner in MVP. The way in which MVP pulls data from CounselEar gives me access to quick snapshots of how my business is performing. The content is easy to comprehend, and I can glance at the graphics for a quick pulse on trends. As a practice with multiple revenue streams, it is vital for me to understand where the revenue is coming from on a daily, weekly, and monthly basis to make educated strategic decisions. Thank you MVP!
Lindsey Koble, Au.D.
Audiology Always
Auburn, IN
1 location, 1 provider
My Vitals Pro is nothing short of AWESOME! To see where things stand at a click of a button is great!
Autumn Edmiston
Swift Audiology
Pittsburgh, CA
3 locations, 4 providers
Totally worth it as a business owner! The time it saves me from pulling reports is invaluable.
Anonymous Practice Owner
Audiology Practice
United States
3 locations, 3 providers
It's a great way to objectively analyze the health of your business in a way that allows you to implement change and see the impact of those changes. It's also excellent in being able to see the growth of your company beyond your P&Ls. To me, this is the 'in the game' data that improves performance.
Anonymous Practice Owner
Hearing Aid Practice
United States
2 locations, 4 providers